Bridging the Mobile App Gap

As the businesses go digital, most of them have embraced mobile apps as a must-have technology in the business. Mobile application is simply the beginning of new business world that focuses mainly on their customers. The apps used in the business firms usually deal with inventory management, hosting other users or asset tracking. There are two major mobile solutions, custom development and off-the-shelf apps. Learning the benefits of these two solutions is very important as well as identifying the limitations and risks that come with it.

Comparing the benefits and limitations of these two solutions can be very frustrating for many business owners. There is very big gap between the two solutions, and a gap that seems very hard to bridge, to make it worse, no other options for the gap seems available.

However, there is third option designed to bridge the gap between custom and off-the-shelf apps. Below we are going to discuss all the chances that are available for your mobile solution, thus helping you to make informed decisions for your business long survival in the market.


What makes off-the-shelf better apps for many people is because it is simple and quick to acquire. These products are always available when needed, they are consumer-ready apps pre-designed to suit your business needs, they are available for most mobile platforms including Android and iOS. All you have to do is look for a good mobile application development company and purchase the app that is perfect for your business. The fact that these apps are readily available can help you get started with mobile solution very easily.

Off-the-shelf apps feature numerous benefits. To start with most apps, developers offer you free trials, thus you get a chance to figure out whether the app is the right one for your business. If the apps suits your business needs, you are can purchase it. The best thing is that most of these apps are pocket friendly, and simple and quick to install. The apps are designed in a simple manner and come with built in process to guide new users and those companies with no idea of what exactly they need. In addition, these apps features 24/7 support services allowing the company to get help if the app is difficult to use.

Although off-the-shelf mobile apps come with numerous benefits, there are also disadvantages that comes with them. Off-the-shelf are developed for thousands of companies, and used worldwide. There prices might be low, but your competitors might be using the same app and thousands of other users. This means you may be paying for the full menu, but you are using just a small percentage of it.

Most of off-the-shelf solutions can’t be used for sensitive and complex tasks, for instance, in the solutions including custom Android launcher development. They are mainly used to perform common tasks such as asset, sales and inventory tracking. In fact, sometimes the app might process only certain products and procedures. In conclusion these apps might not aid in expanding your business, plus most of them are designed for a limited number of technology and businesses.


Due to the limitation of third party apps, most companies prefer designing apps for themselves. Custom mobile applications are designed to suit all the business’ needs, since they are designed with the exact business processes and procedures in mind. There are various sources for custom apps for instances, offshore talent, internal resource, and freelancer developers. However, they all have various common benefits.

Instead of wasting your time searching and forcing third party apps to fit your business needs, it is advisable to design an app that will meet your exact needs. In such a case your app will be very unique and different from your competitors’ apps and other organizations too. Also it will be possible to add more features as you expand your business.

Custom apps come with various benefits for instance makes the business process more easier, they are easy to maintain, plus you don’t have to worry about manually updating the apps once new OS updates are released.

Custom mobile apps have drawbacks too, for instance they feature increased cost and risk. These apps do not come with free trials, and the developing them is quite expensive. Not only do custom apps take long to develop, but also in case the development is successful you will need the same developer for regular maintenance and support, and in case the developer leaves the project, your app could be at risk. In addition, custom apps come with extra costs, for instances OS changes and technical support.