MMS services

Overview

MMS (Multimedia Messaging Service or Picture Messaging Service) is the technology of sending pictures, videos, sounds and large texts from one mobile phone to another. This service is very promising for business. Despite the numerous attempts of developing mobile e-mail, the MMS messaging is still supported by the most of mobile phones, the settings are usually preinstalled and the users do not require setting up MMS messaging. The MMS service does not suffer from SPAM as much as e-mail, because every sender is determined by his phone number and the malicious SIM card may be easily blocked by the mobile operator.

MMS Software

Headwind Solutions has released a MMS server software. Now we can offer the development of custom MMS services and integration of MMS messaging service with our clients' websites.

Headwind MMS Server uses GSM (3G) modem for sending picture messages. The server has the following features:

Send and receive MMS messages
Receive delivery reports
Support of multiple devices, less-cost routing
HTTP protocol for integration with web sites
Logging and work in automated mode
Restart of malfunctioning 3G devices

The demo of Headwind MMS Server is available on the user request. Please contact us for a free consulting on MMS services.

Applications of MMS messaging

MMS service has a very wide range of applications:

Commercial MMS messages over a base of clients;
Redemption coupons and barcode-based electronic tickets on a mobile phone;
Expanded information about the ordered product (photo, description) on a mobile phone;
Subscription to the auto and real estate classifieds;
Publication of the photos in a social network.

MMS messaging case studies

MMS Subscription to Last-Minute Deals on Real Estate

Objective: MIAL Real Estate Agency provided the services for real estate buyers on its website: registration and e-mail alerts about new real estate offers which pass the buyer's expectations. The buyers complained of late receiving of e-mail alerts (the best offers could be already expired).

Solution: Headwind Solutions suggested the real estate company to send picture messaging (MMS) notifications to the buyers' phones. The message contained one or more photos of the real estate and the text containing the description and the price of the offer. The registered users were asked to provide their phone numbers as a part of the registration information. They were also asked for the permission to receive information by SMS and MMS from the real estate agency.

Outcome: In 6 months since July 2010, MIAL Real Estate Agency received more than 2000 phone numbers of real estate buyers. After one month of using the feature for free, the service costs $10 per month, which gives total revenue of more than $5000 per month.

MMS Subscription to Cruises and Last-Minute Deals

Objective: Windy Way Tours wished to increase sales of last-minute tours and air tickets.

Solution: Headwind Solutions suggested the travel agency to send picture messaging (MMS) notifications to the buyers' phones. The message contained the text containing the description and the price of the offer, and optionally the picture of the cruise. The registered users were asked to provide their phone numbers as a part of the registration information. They were also asked for the permission to receive information by SMS and MMS from the travel agency.

Outcome: In 4 months since October 2010, Windy Way Tours received more than 1000 phone numbers of customers. After one month of using the feature for free, the service costs $10 per month, which gives revenue of more than $3000 per month. Also, the service increased the sale of last-minute deals by 20%, which gives revenue of more than $4000 per month. During the marketing campaign, Windy Way Tours collected more than 1000 phone numbers which could be informed on new offers of the company by SMS or MMS.

MMS Messaging in Dating Service

Objective: Users of Meet2You Dating Service wished to receive fast notifications on new members meeting the user's expectations. The notification messages must include the photo of a new member and must be received by the most of the users instantly on the mobile phone.

Solution: Headwind Solutions suggested the dating service to send picture messaging (MMS) notifications to the members' phones. The message contained the photo of a new member and a text provided by him. The registered users were asked to provide their phone numbers as a part of the registration information. Also, any user was able to send a photo and the text by MMS to those users directly from the website.

Outcome: In 6 months since August 2010, Meet2You received more than 6000 phone numbers of members. After one month of using the feature for free, the service costs $10 per month, which gives revenue of more than $3000 per month (some users did not pay for the new service).