Lose Weight Without Dieting
“Lose weight without dieting” is the application motivating users to eat less, be active and lose weight. The application provides users with the food and exercise diary, charts of weight, body measurements and food values. The app is distributed in Google Play by “Freemium” scheme: a free “Lite” version and a “Pro” version. An interesting feature of the app is the variable price of the Pro-version in dependence on the amount of bonuses collected by a user. Bonuses are collected for each action potentially approaching the user to his goal, so the user is more involved in the application.
The project includes several stages related to the development of Android and iOS versions as well as the back-end infrastructure.
- Concept – formulation of the general concept of the app, scope of the project, and its distinction from other similar projects;
- Business plan – analysis of the user interest, formulation of monetization strategies and calculation of ROI;
- Design – UI prototypes and design patterns;
- Android software development;
- Backfeed from users – collection of feature requests from users after the release of the initial version;
- Second version – release of a more stable and feature-rich application;
- Back-end development – database and synchronization engine;
- iOS application development.
The architecture of the software system includes multiple technologies:
- PHP + Yii Framework for back-end database;
- C++ (fastCGI) for the synchronization engine;
- Java for the Android application;
- Objective C for the iOS application.
Within a year after the release of an initial version the application become popular on Russian and German markets, it is in top 10 applications in the “Health and fitness” category. “Lose weight without dieting” has been downloaded more than 1.5 Mln. times from Google Play.
“Lose weight without dieting” is available in Google Play and App Store.